If you’ve ever spent much time reading Amazon reviews, you probably have come away with the impression that something funny is often going on in the review sections. Now Shay David and Trevor Pinch have put together a formal study of how people use Amazon’s review features, not only to boost or dis products but also to create reputational equity. Take a look at the abstract of their study (titled “Six Degrees of Reputation”), and, if it interests you, you can download it here.